It’s a marketing play.

It’s not, nobody is doing a multi-stage marketing campaign that includes being called a pedo.

Oh I don’t think it’s coordinated. But I think a lot of these artists are making track to be part of this moment because the timing ensures plays.

It's rooted in the culture. A diss (by someone heavyweight enough) is akin to getting lethal shots at your rep as a rapper. It's like someone testing how much skin you have in the game—teeming toxic energy regardless.