A thought that's been on my mind for years now — we are increasingly losing the soul in our design work. There are so many “rules” that guide us, but ultimately make us create the same stuff over and over again. I believe we can and should challenge these rules. They are made-up.

I know the feeling. What has helped me a bit, is to switch up where to look for inspiration. In a sense, also the way how to look for it and what to look for. Basically, removing the perception of what is considered “right”.