This feels like a major contradiction for a culture like ours, that's exuberant and loud. But I still think it's worth exploring different visual identities across the spectrum.
Thread
I had a realisation, minimalism comes in flavours. Every culture has their own, Bauhaus feels different from Japanese minimalism. What would "Indian Minimalism" look like?
Funnily enough, I was gonna say, it feel's like it's be a maximal kinda minimalism. Maybe a mix of patterns but with a restricted color pallet... 🤔 - I'm not Indian, so take with a pitch of salt, this is just what comes to mind for me. 🤷
Love it! I'll admit I don't have a complete picture of what you're suggesting but in a weird way I kinda get it!? A non-Indian's perspective is interesting, I thought of a fun exercise where non-native designers imagine what a modern aesthetic would be for different cultures.
A couple of design features I personally think should be part of the overall aesthetic - flat dense elements squeezing in a lot of finer design patterns that have some depth (think temples, tiles), elements that have more than one or a contextual purpose (think jugaad), noise etc
I'm imagining something like the retro prince of persia or lion king home screen /landing page(?). All those pixelated elements feel like both noise and design haha
What I was thinking is probably closer to dense grandmacore and in many ways, anti-IKEA
reposting cause I want more people in on this and also it's a spinny icon
We are unapologetically maximalists but you can see glimpses of Indian minimalism in the arts & crafts. For example, Kolam liubauer.medium.com/mathematics-of…
Mathematics of kolam: folkloric graph theory
We are happy to present you our with with Shanthi Chandrasekar about folkloric graph theory of kolams. This collaboration started during…
liubauer.medium.com
Khadi as a fabric tends to be minimalist too. You can check the work of Aditi Jain behance.net/aditijain
Aditi Jain - Textile Designer in Chennai, India
behance.net