I had a realisation, minimalism comes in flavours. Every culture has their own, Bauhaus feels different from Japanese minimalism. What would "Indian Minimalism" look like?

This feels like a major contradiction for a culture like ours, that's exuberant and loud. But I still think it's worth exploring different visual identities across the spectrum.

Funnily enough, I was gonna say, it feel's like it's be a maximal kinda minimalism. Maybe a mix of patterns but with a restricted color pallet... 🤔 - I'm not Indian, so take with a pitch of salt, this is just what comes to mind for me. 🤷

Love it! I'll admit I don't have a complete picture of what you're suggesting but in a weird way I kinda get it!? A non-Indian's perspective is interesting, I thought of a fun exercise where non-native designers imagine what a modern aesthetic would be for different cultures.

A couple of design features I personally think should be part of the overall aesthetic - flat dense elements squeezing in a lot of finer design patterns that have some depth (think temples, tiles), elements that have more than one or a contextual purpose (think jugaad), noise etc

I'm imagining something like the retro prince of persia or lion king home screen /landing page(?). All those pixelated elements feel like both noise and design haha

What I was thinking is probably closer to dense grandmacore and in many ways, anti-IKEA

I'd love to see the moodboard for this!!

reposting cause I want more people in on this and also it's a spinny icon