Interesting… how would you describe a “deep generalist”?

Seems like a stealthy way to underpay 1 person to do the work of a multidisciplinary team

Many freelancers are generalists, they can handle the work of a multi-disciplinary team and they are paid accordingly. People can be underpaid only in-house. Running an independent studio means you set your rates.

That is true, and they should be paid well!