That is true, and they should be paid well!

"Deep generalists" seem to be in high demand these days...

Fully handling projects - from initial brief to launch and beyond. Few people can plan, design and build projects and they are very valuable these days. For example product designers need to be generalists - not that so many of them actually are...

Many freelancers are generalists, they can handle the work of a multi-disciplinary team and they are paid accordingly. People can be underpaid only in-house. Running an independent studio means you set your rates.

Seems like a stealthy way to underpay 1 person to do the work of a multidisciplinary team

Interesting… how would you describe a “deep generalist”?

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