Official site of graphic designer Paul Rand.

NeXT Computers | Paul Rand: Modernist Master 1914-1996

Directed by Doug Evans, Founder of Juicero and former CEO of Organic Avenue and Alan Pottasch of AMP Films. This was an interview that we did with Steve back...

1993 interview re: Paul Rand and Steve Jobs

This would be one of those exemplars of how NOT to it

This is such a genius branding document. 

2008 was right after the launch of Facebook (2007 I believe). Memes and shitposting didn’t exist yet

So ahead of its time.

Real Winston Wolf energy from Paul Rand there

YES! One, but for very different reasons…

The batshit unhinged 2008 Pepsi brand proposal document:

Wow great find!! Thanks for sharing~~ 

Any other favorite brand processes?

Good god this Paul Rand brand development archive for NeXT Computers is A++

This page in the doc cracks me up every single time

It a a Rosetta Stone for a failing industry and I love it so, so much

That change in gravitational pull would absolutely wreck planet earth. Worth it tho

Bummer…although this part of the interview above it has been stuck in my head working in client services for the first 5 years of my career:

https://youtu.be/xb8idEf-Iak?t=3m08s

Damnit that video at the bottom of the article that’s now marked private is gold. It’s Paul presenting the logo and volume of work to the team for the first time, and they are all floored (Steve included)

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