Wow great find!! Thanks for sharing~~ Any other favorite brand processes?

YES! One, but for very different reasons… The batshit unhinged 2008 Pepsi brand proposal document:

This would be one of those exemplars of how NOT to it

This page in the doc cracks me up every single time

This is such a genius branding document. 2008 was right after the launch of Facebook (2007 I believe). Memes and shitposting didn’t exist yet So ahead of its time.

It a a Rosetta Stone for a failing industry and I love it so, so much

Damnit that video at the bottom of the article that’s now marked private is gold. It’s Paul presenting the logo and volume of work to the team for the first time, and they are all floored (Steve included)

Bummer…although this part of the interview above it has been stuck in my head working in client services for the first 5 years of my career: youtu.be/xb8idEf-Iak?t=…

1993 interview re: Paul Rand and Steve Jobs

Directed by Doug Evans, Founder of Juicero and former CEO of Organic Avenue and Alan Pottasch of AMP Films. This was an interview that we did with Steve back...

youtu.be

Real Winston Wolf energy from Paul Rand there