Good god this Paul Rand brand development archive for NeXT Computers is A++
NeXT Computers | Paul Rand: Modernist Master 1914-1996
Official site of graphic designer Paul Rand.
paulrand.design
Good god this Paul Rand brand development archive for NeXT Computers is A++
YES! One, but for very different reasons… The batshit unhinged 2008 Pepsi brand proposal document:
This is such a genius branding document. 2008 was right after the launch of Facebook (2007 I believe). Memes and shitposting didn’t exist yet So ahead of its time.