I tried to make a video game during the pandemic. I learned a many things. The most important one: When creating something new, you need to think about why people should care. lukasrathmann.com/blog/the-diffe…

Some say this is why user research is so important before going too far down the path. But I’ve found that you end up not with data that proves that people care—but with data that proves that people *say* they care. You can never really know until you’ve built it in some form.