Traffic on my website has increased significantly over the past few weeks, but my bookings have stagnated. Decided to try an A/B test of removing all questions from my booking link, and adding a generic contact form as well; 24 hours later, a new booking and a form fill. 😳😩

Interesting… What were the questions you removed? I’m about to add some to our homepage thinking it was a good idea

I heard from a few people that sometimes clients just don't want to hop on a call to discuss everything these days, they just want to email you. Which is why I added the form; I had specifically not included a form to get people to book, but sometimes booking is...too much?

Thanks for your insight. I’m thinking of preempting a potential clients concerns about engaging us with FAQs, so not quite the same thing. But definitely have a form so user doesn’t have to jump into another app (if the don’t want to). Always learning.