Welcome to Cosmos

Uncover the power of minimalism and maximalism in crafting a luxury brand identity: what can we learn from industry leaders?

Minimalism or Maximalism? Crafting Your Luxury Brand Identity | Sublimio

https://www.sublimio.com/minimalism-or-maximalism-luxury-brand-identity/

What is quiet luxury, why is it so relevant today and how can a luxury brand join in?

The Rise of Quiet Luxury: A Branding Perspective | Sublimio

SUMO #43 • Comics

Upstairz gives you access to houses others dream of: Torre Aria (Milano), Las Boas (Ibiza), Continuum (Miami), Piazza di Spagna (Roma).

Upstairz | Luxury Assets Worldwide

SUMO #44 • Utopia

OODOS is an exclusive club of motor connoisseurs making their iconic and unique vehicles available to each other, all over the world.

OODOS | Any drive, anytime, anywhere

r1: your pocket companion. Order now: $199, no subscription required.

rabbit — home

Branding agency or marketing agency? Find out how to choose the right partner, and what deliverables to expect for your business's growth.

Hard question: do you need a branding agency or marketing agency?

A game where you need to pick the design that is most correct. Test your attention to details!

Can't Unsee

Yass! My latest work (messup.it) is a nominee for the Typography Honors by Awwwards: the award celebrating websites that push the boundaries of creative typography. 

Typing is designing 😄

We just unveiled our latest project: the brand creation for MessUp, a newborn fellow branding agency, unafraid to make mistakes. 

It's been real fun. 
messup.it

Anybody caring to use Cosmos.so? 
I have an invite for you.

All the shades of luxury brand identity, from minimalism to maximalism. 

https://www.sublimio.com/minimalism-or-maximalism-luxury-brand-identity/

Snapped some shots of my sister tearing it up on her motocross bike, loved the light here

Not all ideas see the light of day.  
Here's one that didn't—rejected logo goodbye.

I love logo animations that convey the brand's essence and unveil the logo's meaning. 

Here's the one I designed for Sakari: the 1889 Japanese sake brewery we helped expand globally. For its 5 founders, sake connects nature (the Sakura flower) and humans (the 5 glasses kanpai).

“Good design is as little design as possible."

I somehow link this Dieter Rams quote to the quiet luxury trend: the ultimate expression of sobriety, elegance, quality, authenticity, and care.

Which is something a little tricky to convey with branding.

https://shorturl.at/qCUV5

This is the stretchy logo I designed for MessUp: a fellow creative agency unafraid to make mistakes, challenge all industry norms and even common sense. 

And here's the full case study: 
https://www.sublimio.com/messup/

Can someone explain what’s going on with the new Instagram Stories navigation UI? 🤔

Enjoying some UI design today. Any tips on how to improve this?

A random, unused mark I designed that didn't make it into the final presentation

Considering this last-second upgrade proposal to an already approved logo design. As always, I like the newest version (below) much more than I should. 

Any feedback is welcome

WHACK! SLAP! KABOOM!

https://mailchi.mp/sublimio/comics

Upstairz.it/en is Site of the Day on GSAP!  
gsap.com/showcase/  

I’m always amazed by what a small team and ambitious clients can achieve when they trust one another.

I had so much fun creating the brand identity and website for Upstairz, a hub for some of the most sought-after luxury assets worldwide. 

This is the logo animation / website loader inspired by the "top floors" concept and the lifestyle enabler positioning of the brand.

"Is this the best of worlds?"

As we try to make sense of so much terrible news, utopias can help us rediscover the ability to dream.
↓
https://mailchi.mp/sublimio/utopia

Excerpt from the most recent case study: the brand creation for the fellow creative agency, MessUp.

After a passionate brand development journey, I’m thrilled to see OODOS come to life. 

Curious? Drive by. 
www.oodos.life

I have just seen the Rabbit's R1 AI-powered device, designed by teenage engineering (😍).

While my gut says "Order it now!", I have mixed feelings about it. What do you think?
https://www.rabbit.tech

BTW, if Apple wants to maintain its leadership in design, should acquire them.

I asked myself "What inspired you the most during 2023?". The answer is among the links in Sublimio's latest newsletter:

https://mailchi.mp/sublimio/2023

What about you? Let's share some inspiration. ✨

This is the cover image I designed for my latest article on Sublimio blog, comparing branding and marketing agencies. 

Despite the typical hurry related to self-initiated activities, I quite like it. 

Any improvement suggestion?

I had to take a screenshot! One is incredible, but two is officially mind-blowing. 

OODOS.life and Upstairz.it have been simultaneously featured on AdmireTheWeb.com.

I'm feeling grateful.

I was like: 
"ok, just one more and I'll go back to working". 

A little game for the fellow OCDs here: 
https://cantunsee.space

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