In the past I've started with one base color, and then derived a full palette by adjusting the hue. From there I tweak the saturation and luminosity if needed based on personal preference. I built a small tool at my last job to help: colors.andychung.me/

Absolutely giving this a try. 🙌

I’ve usually relied on coolors.co for a few side projects if I need a quick suggestion

Coolors - The super fast color palettes generator!

Generate or browse beautiful color combinations for your designs.

coolors.co

Yes lol that’s exacrly what I do I just mash the space bar until I see something I like 😂

I pick colors straight from my mind and also use references. I may make some adjustments using tools after I am satisfied with the overall impression

my friend said that birds are the perfect color reference, they are always beautiful. you can copy directly from them

I so a ton of research on how to do this and then wing it. Every time.

Nooo a typo! I will never post again

I know right! lol

Sometimes I take an image, zoom in until it’s a sea of pixels and then eye dropper tool snagging squares that intrigue me. Bonus points if its on the same thing, triple bonus points if it’s nature.

from a brand perspective : color selection (and palette) is based on the brand brief. also needs to involve the dominant colors of the industry vertical you are in as well as competitors. color theory as well (blue is serious, red is emotional, green is calming, etc)

Get outside. Look at nature (flowers). Fashion (sneakers, cycling).