I think we need a re-education on what the term “design” means. Too often it’s associated with “to make things look pretty 💅🏻” but it’s so much more than that.

Agreed

wouldn’t this be majority of what UX research is for? tho i do like the use of “architecture” - sounds much fancier than it is

Yes, it’s UX, IA, IXD, service design

Design is not the process of making things pretty. It’s rather the process of transforming insights and info into value and meaning. I have more issues with the word 'Product' than with 'Design' 😅

I still think of “product” design as industrial design whenever I hear it and remember ah yes digital products

Agreed, it’s more foundational and impacts every aspect of how digital spaces are built

User researcher, Experience architect, Visual designer

💯

Cool idea! How much would you say that the product design or architecture should be responsible for a viable business model? Would it be any difference? Currently thinking too much about the relationship between PM and Design 😅