Meta is working overtime to make sure nobody wants to use Instagram. Just opened it for the first time in a while and they served me this insane in-feed 4-up ad format. i can imagine the the user story: “As a user, i want to see 4 ads at once, so i can consume more ads”
It’s been a few years since I worked there, but they don’t promote designers, PM’s, or engineers based on how well they adhere to “user stories” — it’s about growth of engagement metrics unless you’re in a team working on the long term vision of XR software/hardware.
It took me some time, but I finally accept the reality that the size of the company is a huge factor in why the incentives are what they are.
