I really loved the old, but don't hate the new. I wish they kept SOME of the researchy-focused design in this new direction than going full SaaS, but I can understand why they went this direction.

same, the previous vibe was gorgeous and I was a big fan of Area 17's work on the brand—but with the massive investments mounting, there's been increasing pressure on go-to-market, and the pivot in brand messaging makes sense

Definitely

I think they're overdoing it with the painted imagery/kind of aesthetic.. Feels like a missed opportunity to branch out into different types of styles. Should be more aspirational

oddly they pioneered it with the early Dall•e site, but agree, everyone started doing it this year and now it feels blasé!

I’ll allow it 😃

same haha, i liked the old one but the new one is still very sleek!

imo the new one is clean but just doesn’t have the same juice… major pivot